A recent report from Kissmetrics showed that 40% of visitors will abandon a website that takes more than 3 seconds to load. 79% have also said that dissatisfaction with a website’s performance will make them less likely to return again.
The team at Google Analytics have been busier than ever recently, and one of the many new reports they’ve launched over the past few months is the Site Speed report. This report allows site owners to analyse individual page load performance. The Site Speed reports have recently upgraded with increased metrics (such as speed breakdowns of server response and page redirection), so now site owners can understand in further detail users’ experience of the site and improve its performance.
With more features than ever, navigating your way round Google Analytics can be confusing and with an estimated 80% of businesses not using it effectively, they are missing out on understanding how to increase their website’s profitability.
To fix this problem, Refreshed Media, the Bournemouth based digital marketing agency, have launched a Google Analytics training and consultancy package for under £500 which offers businesses the opportunity to have their Analytics account configured correctly. The package also includes a 2 hour training session showing how to set up the right reports and evaluate the effectiveness of online marketing to improve return on investment.
Head of Search & Analytics Adrian Durow commented “2011 was the most exciting year for us Google Analytics geeks, with more features launched than ever before. But that’s bad news for business owners and marketing managers who are not keeping up with the changes. I’m excited about our new Analytics package as it’s helping these companies fully understand their website’s performance and make the right decisions to improve.”
To book the Google Analytics package call Adrian Durow on 01202 414101.
Refreshed Media are part the Emerge, a £40 million media, marketing and communications group operating in traditional, digital and online disciplines across a range of markets.
Here are a few of our creative highlights and websites of the week.
- The ‘moonlight cushion’ would make an interesting addition to any living room. The cushion is fitted with internal LED lights that change colour. Okay, it’s a little gimmicky and not particularly practical but it would give your living room a talking point. (Via PSFK)
- Fashion retailer, Topshop, has come up with an innovative campaign to launch their new store in Melbourne, Australia in the form of a Topshop tour bus. Customers can take a free ride on the bus and are issued with a ticket that has the added bonus of winning prizes. The campaign is integrated with social media, with announcements of timetables issued on Twitter and Facebook. (Via PSFK)
- The Digital Light Table would make a welcome addition to the office of anyone who works with images and wants to make the process much more collaborative. Check out the video to see it in action. (Via Design Taxi)
Always good to see advertising with a sense of humour…
Another type of advertising caught my eye, in the form of these taxi top boards. Produced by agency aka in association with Eyetease Media, they use 3g connectivity to display location and time relevant advertising. The iTaxtops are currently being trialled in London and I imagine they are highly eye catching so it will be interesting to see how they fare.
Our sister media planning and buying agency, Space and Time, has also produced some interesting advertising solutions such as Voucher Ribbons. Produced for Taylor Wimpey, the voucher ribbons are a relatively new yet affordable medium.
