If you were lucky enough to receive a new phone at Christmas, then you were not alone. A report released by Analytics company Flurry announced that more than 1.2 billion apps were downloaded in the last week of December suggesting that mobile devices were a popular gift for the holiday period.
Flurry, predicts that this will become a regular occurrence going into 2012 as the number of owned mobile devices increases. The single day record for device activations previously from Christmas Day 2010 stood at 2.8 million. This increased by 140% to 6.8 million on Christmas Day 2011 .
The figures show that we are moving to an increased reliance on mobile devices for a range of purposes from television consumption to checking emails or even locating friends. If businesses don’t already have an app, then they should be developing apps going into 2012 if they want to increase customer reach and engagement.
The expected increase of M-Commerce has already indicated how consumers purchasing behaviour is changing and this will no doubt filter through to other aspects of their life including socialising and entertainment. Therefore, I think it is incredibly likely that the current record for single-day application downloads will be broken in the near future.
Do you have a favourite app? Leave a comment below and let us know your thoughts.
