Whilst a high bounce rate can be viewed as a bad thing, it is important to consider which pages have a high bounce rate. If it occurs on page that displays contact information, then it is a good thing as it means users have taken the information they require. However if it is occurring on a page that has more in-depth information then you need to think about how to engage the user and lower the bounce rate.
Bounce Rate is only one metric in Google Analytics. It may also be useful to track goals alongside bounce rates to ensure that pages are serving their purpose.
What are your thoughts on bounce rate? Have you implemented any of the above tips to improve bounce rate or have any questions to put to us? Leave comments below.
The latest CMO Survey has revealed that social media spending is expected to increase to 19.5% in the next five years. As social media becomes integral to the way a number of business departments function, such as marketing, sales and customer service, the prediction doesn’t come as a surprise.
To become future-proof and adaptive to the changing business landscape, companies need to ensure that they have the resources and strategy in place.
What are your thoughts on the findings? Do you think your business will increase social media spend over the next five years? Leave a comment below.
Several months after Facebook started to roll out the timeline to personal accounts, they have now announced that the timeline for brand pages will be available by the end of March.
Brand pages can be published with the new layout immediately but for those wishing to curate content and make changes, these have to be made before 30th March when all pages will go live with the new timeline layout.
The new layout gives brands the opportunity to get really creative and innovative with their page, particularly with the cover photo. In a briefing earlier this week, Facebook explained that the new layout will allow brands to tell the stories that create their identity.
Timeline for brands also show which of that users friends are also a fan of the page and their mentions of that brand, so the opportunity now exists to increase brand visibility within Facebook.
A new admin panel expands at the top of the page, allowing page administrators to make changes and updates within the page itself rather than leaving the page. More information about the page layouts can be found here, along with images of brand timeline pages.
What do you think of the Facebook Timeline brand pages? Do you think it will be successful? Leave a comment below.
