Today’s Creative Spotlight comes via Intel’s human digital billboard. The stunt was designed to promote their new Ultrabook laptop and demonstrate just how light and thin it was. The result is an entertaining flashmob in a number of situations.
Have you seen anything creative that has caught your eye? Let us know in the comments below.
Here are a few of our creative highlights and websites of the week.
- The ‘moonlight cushion’ would make an interesting addition to any living room. The cushion is fitted with internal LED lights that change colour. Okay, it’s a little gimmicky and not particularly practical but it would give your living room a talking point. (Via PSFK)
- Fashion retailer, Topshop, has come up with an innovative campaign to launch their new store in Melbourne, Australia in the form of a Topshop tour bus. Customers can take a free ride on the bus and are issued with a ticket that has the added bonus of winning prizes. The campaign is integrated with social media, with announcements of timetables issued on Twitter and Facebook. (Via PSFK)
- The Digital Light Table would make a welcome addition to the office of anyone who works with images and wants to make the process much more collaborative. Check out the video to see it in action. (Via Design Taxi)
Exante Diet is a meal replacement company who offer a variety of products to help you lose weight. One of these is a bumper pack which is a month’s supply of various items selected for each specific diet plan. Until now the contents of these packs have been pre-determined by Exante Diet. However, due to customer feedback, they wanted to offer customers the option to ‘Pick Your Own Bumper Pack’.
Refreshed Media offered a solution to this by making a complex back-end function as simple and intuitive as possible for customers to use. The result is an excellent piece of functionality created as a result of the hard work from our designers and developers.
The work went live at the start of January to take advantage of the increase in traffic and new customers visiting the site, due to the month typically being ‘diet season’. Early results suggest that the ‘Pick Your Own Bumper Pack’ page is a great success. The client is extremely happy with the work, particularly the functionality of the finished product and the speed at which the project was delivered.
