Today’s Creative Spotlight comes via Intel’s human digital billboard. The stunt was designed to promote their new Ultrabook laptop and demonstrate just how light and thin it was. The result is an entertaining flashmob in a number of situations.
Have you seen anything creative that has caught your eye? Let us know in the comments below.
Nielsen has recently released a report showing that UK consumers find advertising on tablets more acceptable and more memorable than on smartphones. Such findings could lead brands to consider in the future which platforms will result in more effective campaigns.
The study found that 40% of users agreed that advertising was more acceptable on their tablet, compared to 30% of smartphone users. Campaigns tend to be more memorable on tablet devices too with 48% recalling an advert once or more a day, whilst this stood at only 37% for smartphones.
Conversions tend to be slightly higher for tablet users, with 10% making a direct purchase compared to 7% of smartphone users.
Although smartphones still outnumber tablets at 6 to 1, tablets are gaining popularity with an increasing range of products available. The tablet provides brands with a range of opportunities including the trend for dual-screen consumption, using a device whilst watching television. The report found that 64% of users watching television whilst also using a tablet device. You can read more about consumer-device behaviour on Mashable.
Brands need to ensure that they understand consumer behaviour around tablet device use, to ensure that they can get the best out of campaigns; with fully integrated , cross media campaigns seemingly to be the best way to create the strongest impact.
The infographic below (via econsultancy) details global smartphone ad impressions in Q4. How do you use your smartphone and tablet devices? Have you seen any brands using tablet advertising effectively? Let us know by leaving a comment below.
The way people interact online is constantly changing. How we consumed media online five years ago is not the same as how we consume media now, and it will no doubt change five years from now.
Digital agency Beyond have conducted a study with 2000 social media users to make predictions about the future of sharing. Using recent data on how people are sharing content now is important in guiding how brands should be shaping their content strategy over the coming years.
There are a number of particularly interesting findings from the study. Firstly frictionless sharing will continue, with the majority of media being shared this way but the process will become more seamless and automatic. Therefore, brands need to consider integrating this functionality into their content by offering users the option to automatically share content via social media.
The study also suggests that sharing will become increasingly segmented, with users sharing content with selected groups. The idea is particularly appealing to 62% of those in the study, although so far only 40% have actually created sub-groups for selective sharing.
The infographic below outlines the six predictions made. What do you think of them?
