Whilst a high bounce rate can be viewed as a bad thing, it is important to consider which pages have a high bounce rate. If it occurs on page that displays contact information, then it is a good thing as it means users have taken the information they require. However if it is occurring on a page that has more in-depth information then you need to think about how to engage the user and lower the bounce rate.
Bounce Rate is only one metric in Google Analytics. It may also be useful to track goals alongside bounce rates to ensure that pages are serving their purpose.
What are your thoughts on bounce rate? Have you implemented any of the above tips to improve bounce rate or have any questions to put to us? Leave comments below.
A recent report from Kissmetrics showed that 40% of visitors will abandon a website that takes more than 3 seconds to load. 79% have also said that dissatisfaction with a website’s performance will make them less likely to return again.
The team at Google Analytics have been busier than ever recently, and one of the many new reports they’ve launched over the past few months is the Site Speed report. This report allows site owners to analyse individual page load performance. The Site Speed reports have recently upgraded with increased metrics (such as speed breakdowns of server response and page redirection), so now site owners can understand in further detail users’ experience of the site and improve its performance.
With more features than ever, navigating your way round Google Analytics can be confusing and with an estimated 80% of businesses not using it effectively, they are missing out on understanding how to increase their website’s profitability.
To fix this problem, Refreshed Media, the Bournemouth based digital marketing agency, have launched a Google Analytics training and consultancy package for under £500 which offers businesses the opportunity to have their Analytics account configured correctly. The package also includes a 2 hour training session showing how to set up the right reports and evaluate the effectiveness of online marketing to improve return on investment.
Head of Search & Analytics Adrian Durow commented “2011 was the most exciting year for us Google Analytics geeks, with more features launched than ever before. But that’s bad news for business owners and marketing managers who are not keeping up with the changes. I’m excited about our new Analytics package as it’s helping these companies fully understand their website’s performance and make the right decisions to improve.”
To book the Google Analytics package call Adrian Durow on 01202 414101.
Refreshed Media are part the Emerge, a £40 million media, marketing and communications group operating in traditional, digital and online disciplines across a range of markets.
Chances are you one of the 80%+ of businesses who aren’t using Google Analytics effectively.
Ensuring all goals and activity on your website are tracked, plus knowing how to read and act on key reports helps to increase your website’s conversion rate and profitability.
In response to many requests for help, Refreshed Media have created a new low cost consultancy and training package at just £495. It includes a Google Analytics qualified consultant configuring your new or existing account and then giving you hands on training.
The training sessions are run every few weeks in a small group of maximum 10 attendees, and show you how to:
· Better understand your website visitors to make the right changes to your site- covering advanced segments and user journeys
· Set up the right reports and interpret them effectively, to help engage your management team and make the right decisions.
· Truly evaluate the effectiveness of your online marketing. Step one on the road to improving return on investment from your traffic generating campaigns.
We encourage you to bring your laptop and Google Analytics login so you can get truly “hands-on” and leave the 2 hour Bournemouth based session with a real understanding that will bring value to your business.
Book your place here to arrange your consultancy or call 01202 414101 and speak to Adrian Durow or Simon Melaniphy if you have any enquiries.
