Imagine your dream car and now take the engine out. Yes, it may be beautiful and exciting to look at but essentially it is completely useless.
Digital marketing is much like the dream car. It is about producing creative, interesting strategies whilst ensuring that the technology behind it works to its potential. Without those all-important technology and tools, marketing strategies will be doomed to fail.
Data is vital in demonstrating that marketing campaigns have achieved their ROI, without it there is absolutely no knowing whether it was successful or not. With the number of data sources increasing, such as from social and mobile media, there are more ways than ever to build up your data.
If you don’t have the tools and technologies to analyse that data then you can’t be completely sure that your beautifully designed website or creative and exciting social media campaign really worked or achieved its full potential. Not forgetting that the data gathered is a goldmine of information to feed into future campaigns and improve on that ROI.
IBM has recently produced the Global CMO Study. In that study they found that 87% of CMO’s in the UK and Ireland feel underprepared to deal with increasing amount of data and need of analysis of that data.
The study also discovered that two thirds will need to invest more heavily over the next five years in technologies used to develop strategies to analyse data from customer analytics, CRM and social media. Refreshed Media is proud of our analytics service offering including Conversion Rate Optimisation (CRO), a service which is still relatively underused. You can find out more about CRO and how it could benefit your company, turning your digital products into that dream car.
