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	<title>Refreshed Media</title>
	<link>http://www.refreshedmedia.com/blog</link>
	<description>Just another WordPress weblog</description>
	<lastBuildDate>Fri, 16 Mar 2012 12:33:38 +0000</lastBuildDate>
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	<item>
		<title>Understanding Bounce Rate</title>
		<description><![CDATA[

Whilst a high bounce rate can be viewed as a bad thing, it is important to consider which pages have a high bounce rate. If it occurs on page that displays contact information, then it is a good thing as it means users have taken the information they require. However if it is occurring on [...]]]></description>
		<link>http://www.refreshedmedia.com/blog/understanding-bounce-rate/2012/03/16/</link>
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		<title>Social Media Spend Predicted to Rise</title>
		<description><![CDATA[The latest CMO Survey has revealed that social media spending is expected to increase to 19.5%  in the next five years. As social media becomes integral to the way a number of business departments function, such as marketing, sales and customer service,  the prediction doesn&#8217;t come as a surprise.

To become future-proof and adaptive to the [...]]]></description>
		<link>http://www.refreshedmedia.com/blog/social-media-spend-predicted-to-rise/2012/03/06/</link>
			</item>
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		<title>Facebook Rolling out Timeline for Brands</title>
		<description><![CDATA[Several months after Facebook started to roll out the timeline to personal accounts, they have now announced that the timeline for brand pages will be available by the end of March.
Brand pages can be published with the new layout immediately but for those wishing to curate content and make changes, these have to be made [...]]]></description>
		<link>http://www.refreshedmedia.com/blog/facebook-rolling-out-timeline-for-brands/2012/02/29/</link>
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		<title>The Psychology of Social Commerce</title>
		<description><![CDATA[The following infographic provides an interesting insight into how consumers behave when shopping and how social media can influence and shape decisions. Brands should be considering this when creating their own e- and social commerce strategy.
 
]]></description>
		<link>http://www.refreshedmedia.com/blog/the-psychology-of-social-commerce/2012/02/29/</link>
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		<title>Creative Spotlight</title>
		<description><![CDATA[Today&#8217;s Creative Spotlight comes via Intel&#8217;s human digital billboard. The stunt was designed to promote their new Ultrabook laptop and demonstrate just how light and thin it was. The result is an entertaining flashmob in a number of situations.

Have you seen anything creative that has caught your eye? Let us know in the comments below.
]]></description>
		<link>http://www.refreshedmedia.com/blog/creative-spotlight/2012/02/24/</link>
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		<title>Social Media and Privacy</title>
		<description><![CDATA[We recently discussed privacy on Facebook following their floatation. The infographic below explores the issue of privacy on social media in further detail.
 

Infographic via MDG Advertising
Do you have concerns about your privacy on social media? Let us know in the comments below.
]]></description>
		<link>http://www.refreshedmedia.com/blog/social-media-and-privacy/2012/02/22/</link>
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		<title>The Advertising Potential for Tablets</title>
		<description><![CDATA[Nielsen has recently released a report showing that UK consumers find advertising on tablets more acceptable and more memorable than on smartphones. Such findings could lead brands to consider in the future which platforms will result in more effective campaigns.
The study found that 40% of users agreed that advertising was more acceptable on their tablet, [...]]]></description>
		<link>http://www.refreshedmedia.com/blog/the-advertising-potential-for-tablets/2012/02/21/</link>
			</item>
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		<title>The History of Social Media</title>
		<description><![CDATA[Social media&#8217;s roots began way back in 1978. Since then it has completely evolved and transformed into all consuming, life-centric medium we know today. Whilst a number of stats and facts aren&#8217;t new, it is interesting to see the history mapped out in such a way.

Via SocialSteak, MarketingDirecto and MediaBistro
]]></description>
		<link>http://www.refreshedmedia.com/blog/the-history-of-social-media/2012/02/20/</link>
			</item>
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		<title>The Future of Sharing</title>
		<description><![CDATA[The way people interact online is constantly changing. How we consumed media online five years ago is not the same as how we consume media now, and it will no doubt change five years from now. 
Digital agency Beyond have conducted a study with 2000 social media users to make predictions about the future of [...]]]></description>
		<link>http://www.refreshedmedia.com/blog/the-future-of-sharing/2012/02/16/</link>
			</item>
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		<title>What does Facebook filing mean for privacy?</title>
		<description><![CDATA[As Facebook rolled out the new timeline feature across profiles, it was unnerving to discover the sheer amount of long-forgotten data the social networking giant held on its users.
The recent IPO filing gave the public the opportunity to see just how Facebook generates profit and revenue. The final valuation placed Facebook at $5 billion, which [...]]]></description>
		<link>http://www.refreshedmedia.com/blog/what-does-facebook-filing-mean-for-privacy/2012/02/09/</link>
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