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	<title>Refreshed Media</title>
	<link>http://www.refreshedmedia.com/blog</link>
	<description>Just another WordPress weblog</description>
	<lastBuildDate>Thu, 02 Feb 2012 10:48:42 +0000</lastBuildDate>
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		<title>Losing a customer in just 3 seconds</title>
		<description><![CDATA[A recent report from Kissmetrics showed that 40% of visitors will abandon a website that takes more than 3 seconds to load. 79% have also said that dissatisfaction with a website’s performance will make them less likely to return again.
The team at Google Analytics have been busier than ever recently, and one of the many [...]]]></description>
		<link>http://www.refreshedmedia.com/blog/losing-a-customer-in-just-3-seconds/2012/02/02/</link>
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		<title>Creative Highlights</title>
		<description><![CDATA[Here are a few of our creative highlights and websites of the week.

The &#8216;moonlight cushion&#8217; would make an interesting addition to any living room. The cushion is fitted with internal LED lights that change colour. Okay, it&#8217;s a little gimmicky and not particularly practical but it would give your living room a talking point. (Via [...]]]></description>
		<link>http://www.refreshedmedia.com/blog/creative-highlights/2012/01/27/</link>
			</item>
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		<title>Clever Advertising</title>
		<description><![CDATA[Always good to see advertising with a sense of humour&#8230;


Another type of advertising caught my eye, in the form of these taxi top boards. Produced by agency aka in association with Eyetease Media, they use 3g connectivity to display location and time relevant advertising. The iTaxtops are currently being trialled in London and I imagine [...]]]></description>
		<link>http://www.refreshedmedia.com/blog/clever-advertising/2012/01/26/</link>
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		<title>Consumers on Social Media- Part 2: The Twitter Fail</title>
		<description><![CDATA[Following from last week’s post ‘Consumers on Social Media’ which discussed the way that brands are failing to match consumer expectation, this post looks at a number of brand twitter fails that have emerged in the past few days.
The first comes from the McDonald’s, who used Twitter as a platform to encourage customers to share [...]]]></description>
		<link>http://www.refreshedmedia.com/blog/consumers-on-social-media-part-2-the-twitter-fail/2012/01/25/</link>
			</item>
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		<title>The Sharing Avalanche</title>
		<description><![CDATA[Social media has been expanding at a rapid rate. The infographic below details just how much information is shared online with a few stand out statistics including:

If you were to print all the world&#8217;s tweets for one 24 hour period, the book would be 10 million pages long
If Facebook were a country, it&#8217;d be the [...]]]></description>
		<link>http://www.refreshedmedia.com/blog/the-sharing-avalanche/2012/01/23/</link>
			</item>
	<item>
		<title>Refreshed Recruiting: Digital Account Manager</title>
		<description><![CDATA[We are looking for an experienced Digital Account Manager who is extremely passionate about digital marketing to join our team. You need to be hard working, passionate, creative, enthusiastic, a strong communicator and above all really know your stuff. We are ideally looking for candidates with at least 2 years digital marketing experience, ideally within [...]]]></description>
		<link>http://www.refreshedmedia.com/blog/refreshed-recruiting-digital-account-manager/2012/01/19/</link>
			</item>
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		<title>SOPA: Darkness falls in anti-piracy protests</title>
		<description><![CDATA[Today a number of websites including Wikipedia and Wordpress have ‘gone dark’ for 24 hours in protest to the proposed Stop Online Piracy Act or SOPA.
The bill was introduced by the United States House of Representatives in order to combat online piracy of copyrighted intellectual property. If the bill is passed then the U.S Department [...]]]></description>
		<link>http://www.refreshedmedia.com/blog/sopa-darkness-falls-in-anti-piracy-protests/2012/01/18/</link>
			</item>
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		<title>Consumers on Social Media</title>
		<description><![CDATA[Social media offers brands a number of opportunities.  However, a study from Lithium has revealed that brands are failing to match consumer expectation in social media.
Lithium found that 72% of consumers’ surveyed used social media to stay engaged with brands, yet less than half of the brands surveyed used social media to drive awareness and [...]]]></description>
		<link>http://www.refreshedmedia.com/blog/consumers-on-social-media/2012/01/17/</link>
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		<title>Microchipped Wristbands head for UK Festivals</title>
		<description><![CDATA[A report came out today that microchipped wristbands are being trialled at the Eurosonic Noorderslag festival in Groningen, the Netherlands. They work in a similar way to Oyster cards in London, with attendees scanning their wristband as they enter or leave areas of the festival, giving festival organisers the opportunity to monitor numbers. It could [...]]]></description>
		<link>http://www.refreshedmedia.com/blog/microchipped-wristbands-head-for-uk-festivals/2012/01/16/</link>
			</item>
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		<title>New Product Launch for Refreshed Media Client</title>
		<description><![CDATA[Exante Diet is a meal replacement company who offer a variety of products to help you lose weight. One of these is a bumper pack which is a month’s supply of various items selected for each specific diet plan. Until now the contents of these packs have been pre-determined by Exante Diet. However, due to [...]]]></description>
		<link>http://www.refreshedmedia.com/blog/new-product-launch-for-refreshed-media-client/2012/01/16/</link>
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