So Google are beta-testing an Intelligence section of Google Analytics for select users – this includes us lucky people at Refreshed.
For those of you who haven’t seen it, it looks like the below:
Google Analytics Intelligence (click to enlarge)
Users can determine the sensitivity of these alerts with a typically Google-Analytics-user-friendly setting, and can even decide to create advanced segments defined by the metric alerts, and use them to benchmark over time or query other analytics data with (I like this… though it’s a bit of a mind-boggler).
It’s great to break from the rigidity of the GA reports being sent only daily, every Monday, or the first day of every month. It should save marketers and site owners time logging in an checking for trends, stats, spikes… as they can now just be told when they should scrutinised their analytics accounts.
It’s a good move for Google Analytics this, and should get users thinking more about advanced segmentation and the importance of trends (and interpreting / reacting to trends).
Am a little frustrated that there is no custom alert for volumes of goals / conversions, which is pretty much one of the most important metrics there!
