Here are a few of our creative highlights and websites of the week.
- The ‘moonlight cushion’ would make an interesting addition to any living room. The cushion is fitted with internal LED lights that change colour. Okay, it’s a little gimmicky and not particularly practical but it would give your living room a talking point. (Via PSFK)
- Fashion retailer, Topshop, has come up with an innovative campaign to launch their new store in Melbourne, Australia in the form of a Topshop tour bus. Customers can take a free ride on the bus and are issued with a ticket that has the added bonus of winning prizes. The campaign is integrated with social media, with announcements of timetables issued on Twitter and Facebook. (Via PSFK)
- The Digital Light Table would make a welcome addition to the office of anyone who works with images and wants to make the process much more collaborative. Check out the video to see it in action. (Via Design Taxi)
We are looking for an experienced Digital Account Manager who is extremely passionate about digital marketing to join our team. You need to be hard working, passionate, creative, enthusiastic, a strong communicator and above all really know your stuff. We are ideally looking for candidates with at least 2 years digital marketing experience, ideally within an agency.
The primary duties of your role will include:
1) managing your client base with the following objectives:
(a) building a strong relationship with your points of contact, and growing new relevant contacts within that company where applicable
(b) putting together digital strategies for your clients and becoming their authority on all things digital
(c) identifying, quoting for and signing new business with your clients
(d) briefing in signed work to the studio
(e) ensuring smooth delivery of all projects and excellent client satisfaction
2) contributing towards a team monthly and quarterly target
3) responding to inbound opportunities, putting together high level pitches and pursuing these to closure
4) other tasks which may reasonably be assigned to you
In return we will offer an excellent working environment, a competitive salary, generous pension scheme, eye care and dental care.
This is an exciting opportunity to join a growing company and progress your career. Refreshed Media are part of Emerge Group, a £40m media, marketing and communications group operating in traditional, digital and online disciplines across a range of markets.
Please send your CV to sarah@refreshedmedia.com
A report came out today that microchipped wristbands are being trialled at the Eurosonic Noorderslag festival in Groningen, the Netherlands. They work in a similar way to Oyster cards in London, with attendees scanning their wristband as they enter or leave areas of the festival, giving festival organisers the opportunity to monitor numbers. It could also give attendees the chance to load up the wristbands with cash to pay for goods.
Glastonbury organiser Michael Eavis is attending the Eurosonic festival to see the wristbands in action, with a view to adopting them for future Glastonbury festivals. However, he voices concerns about the implications of having too much data on festival attendees.
Arguably, it could be said that we are already headed into that land. This feature contemplates the idea of memory in the digital age- a large proportion of social media users share experiences, thoughts and photos publically online quite willingly.
One festival-goer at the Eurosonic festival gives their concerns of being tracked, and yet many will quite willingly check-in on Foursquare or Facebook. However, the wristband will track attendance in a far less public way than any Foursquare check in, so surely this shouldn’t be a concern?
Even if we are not actively sharing our location or information, you can be sure that somewhere Big Brother is watching. Use a Tesco clubcard? Tesco gather information on your purchases to offer vouchers and deals based on what you buy. Use a Facebook app with location sharing enabled? Everytime you post, you share your location.
The microchipped wristbands are simply a sign of the digital times we live in. One holiday resort in Ibiza has actually incorporated our desire to share on Facebook with an RFID enabled wristband- with wearers being able to share their holiday experiences simply by scanning the wristband at selected points around the resort.
Gradually, digital will become completely embedded into our lives affecting how we read books and publications, how we purchase items, access our own homes and so on. It could be said that Eavis’s concerns are completely unfounded and that the wristbands are just a natural progression as the festival becomes digitised, with similar technology used as that shown in the video above.
What do you think about microchipped wristbands? Are you concerned? Leave a comment below.
