Email Marketing

Subject lines are a core part of email marketing - get these right and you can massively increase your open rate and overall success of the campaign.  Here are some excellent hints and tips produced by our friends at Smart Focus to get you going... 

Advertising cutbacks aren’t affecting growth of email marketing. New research shows growth among the increasingly popular medium is expected to grow by 24 per cent to £274m in the next year.

Marketers focus a lot on the increasing numbers of additions to their email marketing campaigns, but they often miss another very important number - the number of people who are unsubscribing.

You can’t keep it all on paper or in your head. Success in tracking trends in email marketing requires more than hunches. To know how your target audience responds to your campaign requires good software; and the successful email marketers know it. They know that to hit on a great or even a solid marketing formula requires precision.

Consumers may complain about spam, but almost half of them (45%) say they like receiving details and information about new products or offers.

Shorter is not necessarily sweeter – especially when it comes to subject lines in emails. Dela Quist, CEO of London shop Alchemy Worx, says Email marketing analytics have led them to discover a sweet spot for how long subject lines should be.

E-mail marketing spending will grow to $2.1 billion in 2012 from $1.2 billion in 2007, according to JupiterResearch's "US E-mail Marketing Forecast, 2007 to 2012" report.

The problem lies in how Microsoft has decided to render (display) HTML emails. At the moment Outlook translates all mails using Explorer, in the 2007 edition they plan to use their word processing tool Word.

So what you ask?

Do you carry out email marketing campaigns, but keep getting emails blocked before they reach your customers? Chances are you're using too many words that look like spam.