Pay Per Click

Google has announced the launch of Adwords Comparison Ads, which will enable visitors to compare specific offers side-by-side on the Search Engine Results Pages (SERPs). 

Back to basics’ is a term often used when times get tough, and Google Adwords is bread and butter these days when it comes to generating targeted traffic to your website, enquiries, brochure downloads and email newsletter signups. From talking to many housebuilders it’s still sometimes seen as a mysterious black art, so this month it’s your chance to find out more, starting with the basics.

Yahoo needs some serious strategy to reverse the current decline in PPC advertising revenue.

UK search market leader Google has released its well anticipated financial results for Q4 2008, and surprisingly, against a grim economic outlook, beat Wall Street's expectations.

Google has released a number of helpful new internet tools recently. However, on the heels of their release is a Congressional investigation to determine if the tools and tracking ability is a violation of internet users’ privacy. It’s an issue to watch.

Google has dominated the media with news of its new features and releases lately, but Yahoo is doing new things too. Yahoo recently announced they’re moving into new markets in Southeast Asia.

Google will be enabling still more new features in the coming weeks. The search giant announced today that different features will be enabled over the coming months – all made possible by a new DoubleClick ad serving cookie on their content network.

There’s a fine line between deception and brilliance and experts are warning marketers to be aware of the difference.

Rotation or optimisation? It's a hot topic in the Pay Per Click world. You might be surprised to find out which one actually works better at getting your ad before the most people and which converts better.