Adrian Durow

What is your role?:
Head of Search & Analytics

Describe yourself in 140 characters:
"I love stats, data, cricket, twiglets, football, scotch, American drama DVD box sets... yeah I'm quite boring really"

Current Location?
Bournemouth

Where did you study?
The most romantic city in the world: Plymouth

Why do you love Refreshed?
I've never worked for a company which has such a can-do, ambitious and innovative approach to digital marketing. We get results and we love what we do.

Your favourite Refreshed moment?
Probably being asked to give Conversion Rate Optimisation seminars to 100s of managers and directors for Business Link.

Your favourite Refreshed project?
Definitely one of our first multivariate tests - actually got the client a 300% uplift in conversions.

iPhone or Android?
iPhone

Favourite App?
Probably Shazam or Words with Friends (the MD can't beat me)

Favourite Foursquare Mayorship?
Marks & Spencer - I've probably spent approximately £250 on their Pea & Ham soups at the local store over the past year.

Favourite website:
Google of course! (Cricinfo is blimin good though too)

Favourite TV programme whilst growing up?
Knightmare (side step to your left).

What do you think's big on the horizon for digital?
Increased investment in regular Conversion Rate Optimisation (CRO) components (MVT / UX / Behavioural Analytics). Greater universalisation of SERPs too - more real time, snippets, social personalisation of results, video.