Klara Svejdova

Describe yourself in 140 characters:
Over-use the words 'consistency' and 'process'. Have a sweet tooth, like good coffee, good food and luckily also gym :-)

Favourite app:
Fancy, Facebook, ShopStyle, Kayak (I can't pick just one :-) )

Favourite TV programme whilst growing up?
Not sure... maybe Friends?

What's big on the horizon for 2012?
Content strategy with consumer engagement contributing to generating the content. Social, will also be once more particularly with the increasing significance as an organic traffic source and having a greater influencer on search engine result pages. Social Media will become a necessary rather than an optional element of the digital marketing mix. Social Media ROI will go in hand with this; businesses and brands will increasingly demand continuous measurement and refinement in this area to improve ROI.