Lee Hill

Describe yourself in 140 characters:
Work: Driven, caring, efficient & challenging (in a positive way),
Home: Very laid back & unorganised (guess all my effort goes in to working so hard! with nothing spare for when I'm home)

Why do you love Refreshed?
It's OK to have passion, but unless it’s supported with a deep understanding of how individuals engage with digital - it can be an expensive area to invest in for organisations.

Refreshed not only has a bucket load of individuals with a pure driving passion for working in digital, but it also has a team of highly skilled specialists that thrive on improving response via imaginative campaigns and on site development - its people like this that I want to work with and that's why I love Refreshed

Favourite TV programme whilst growing up?
I was more of film junky when I was young, watching the same films over and over like: Flash Gordon, The Goonies, Labyrinth and so many more absolute classics (I can see an 80's film night coming on)

Favourite App?
No particular favourites but I love any that allow people to interact more closely with items and places - such as the London Tube Station Finder App - also love Augmented reality as a whole.

What do you think's big on the horizon for digital?
I think 2012 will see a greater movement to understanding multi-channel user journeys - for example how users may first encounter a brand on TV, find and research them online via PPC and then go in store for a closer look, before purchasing after receiving an in-store promotion via a smart phone.

Those businesses that can track, understand and develop campaigns/ platforms taking into account these elements will certainly reap the rewards & I'm excited about Refreshed being able to guide our clients through this process.

With us still living in uncertain times I suspect that direct response digital campaigns and conversion rate optimisation will also continue to flourish as clients seek to gain complete clarity on the elements within their digital tool kit that are driving sales.