Simon Melaniphy

Where did you study?
Birmingham University, a BSc 2:1 Computer Science / Software Engineering with marketing and economics components

Why do you love Refreshed?:
It's always been a fantastic group of people who love digital - all with their own skills and strong personality who've made a great team to work with. That and we've got a great bunch of clients too!

Your favourite Refreshed moment?
There have been so many both fun satisfying times since 2003. The favourite was I think signing the deal to join the Emerge group - the moment when Refreshed stepped up to the next level.

Your favourite Refreshed project?
There has been a lot of work I've been very proud of, and that has won awards, particularly the Comet "Tweet the parcel" campaign which trended on Twitter. I'm also very excited by a new project we're building which will be a competitor in the Moonpig space of personalised cards.

iPhone or Android?
My fiance has an Android and I am impressed, but must admit I love the iPhone interface

Favourite App?
"Words with Friends" for playing, no, beating everyone I can at Scrabble

Favourite Foursquare Mayorship?
Bournemouth Square Christmas Bar - it was a hard fought battle holding on to it until December 25th - many mulled wines were drunk!

Favourite website:
hotukdeals.com - I love a bargain and this site's great for finding them! (Though Topcashback is a close 2nd!)

Favourite TV programme whilst growing up?
"Battle of The Planets" - that 80s Gatchaman animation was just awesome. I wanted to be Mark!

What do you think's big on the horizon for digital?
Personalised / social shopping is going to boom. Social networks are building a lot of knowledge on individual's habits and tastes, and the bringing together of this data and making and sharing recommendations will be huge. Ebooks and ebook readers are also going to really rocket - I love my Kindle!