Bad PPC good PPC
There’s a fine line between deception and brilliance and experts are warning marketers to be aware of the difference.
One expert is warning businesses that use pay per click (PPC) as part of their internet marketing strategy need to be wary of encroaching on competitor brands.
Writing on the Pay Per Click Journal, the Brick Marketing blog has posted notes that many PPC marketers run a high risk of being deceptive.
That fine line being crossed is the one that divides acceptable search engine marketing PPC and deception by using ads that make it sound like it is associated with a competitor when it isn't. That’s deception.
However, using a competitor's brand to draw attention to an ad, while making it clear that what's on offer is an alternative, is not.
Known as “scam ads” or “scads,” these deceptive search engine-marketing techniques often involve rival company's bidding for competitor PPC keywords through the search engines and linking through to irrelevant sites.
Marketers should ask themselves the question, although dramatically better, is using a competitor's brand in an ad in the non-scad sense really a good online marketing practice?
Writing on the Pay Per Click Journal, the Brick Marketing blog has posted notes that many PPC marketers run a high risk of being deceptive.
That fine line being crossed is the one that divides acceptable search engine marketing PPC and deception by using ads that make it sound like it is associated with a competitor when it isn't. That’s deception.
However, using a competitor's brand to draw attention to an ad, while making it clear that what's on offer is an alternative, is not.
Known as “scam ads” or “scads,” these deceptive search engine-marketing techniques often involve rival company's bidding for competitor PPC keywords through the search engines and linking through to irrelevant sites.
Marketers should ask themselves the question, although dramatically better, is using a competitor's brand in an ad in the non-scad sense really a good online marketing practice?
