Facebook personal names
Facebook has announced officially what has been a rumour for the last few weeks.... starting at 12:01 a.m. EDT on Saturday, June 13, you'll be able to choose a username on a first-come, first-serve basis for your profile and the Facebook Pages that you administer.
You can do this from www.facebook.com/username, and if highly recommended to avoid the problem of cybersquatting for your brand (company) or if you have a pretty common name.
More information can be found at http://www.thetrendwatch.com/2009/06/10/wwwfacebookcomyourbrandhere/