Google Analytics Qualified

Two Refreshed Media employees have passed their Google Analytics Individual Qualification exams this week, and the company is well on the way to becoming a Google Analytics Authorised Consultancy.

We love Google Analytics here at Refreshed, and our team of conversion rate experts utilise Google Analytics in all sorts of weird and wonderful ways on our client's sites; from segmenting visitors by their interactions on the site to analysing how to influence typical visitor paths through websites.

Our Google Analytics work is carried out with one fundamental objective: to positively influence conversion rates and get client's websites working harder!

Our approach has always been to use Google Analytics (along with other analytics tools), in order to understand WHAT is happening on a website. Our conversion teams hypothesise WHY visitors are behaving as they are on sites, and HOW this behaviour can be positively influenced in order to produce higher conversion rates. Any key hypothesis is always tested (using live split testing or multivariate testing).

Adrian Durow, Head of Search & Analytics commented "We've always been massive fans of Google Analytics! It's free, user friendly, and it's constantly evolving for the better. If configured and analysed properly, Google Analytics can provide extremely powerful insight into website performance."