Google Caffeine Update
Following the announcement of Google's Caffeine update last month, we've been testing the differences between current Google rankings, and Google Caffeine rankings.
What is Google Caffeine?
Google have announced a rewrite of their indexing system, labeled Google Caffeine. It's said to be one of the biggest updates to Google's indexing, since the Big Daddy update of 2005/06. However, Google say that users shouldn't notice too much of a difference straight away in terms of rankings.
Google are essentially looking to launch an index which is more powerful and robust, allowing:
* A quicker engine
* A larger set of results
* A more relevant / accurate set of results (including more up-to-date / up-to-the-minute results)
What we think?
We've noticed differences of up to 5 positions either way, when comparing current Google and Google Caffeine for the same keywords. However, most of the keywords we checked had pretty similar rankings.
You can check for yourself here: Google Caffeine
Essentially, it's a further movement towards rewarding domains with good authority - sites with a large amount of highly relevant, quality and valued unique content, with is updated regularly, and encourages other authority sites to link in as a result.
If you are looking to make your own comparisons, the Compare Caffeine tool allows you to compare results side-by-side.
