Google updates Trends with Insights
Google updated Google Trends in June and they seem to be pretty happy with the numbers and with their new ability to download results to a spreadsheet. According to a report from the search engine giant, they’ve received a lot of feedback from agencies and advertisers on how they're using the new version of Google Trends and their new search tool - Google Insights.
From identifying new growth markets to optimizing their Google AdWords campaigns Google says their fans seem fairly pleased.
Elan Dekel and Niv Efron have also stepped up the Google soapbox to talk about another new tool for Google Trend fans. The company just launched Google Insights for Search, a new product designed with the advertiser in mind. It provides more flexibility and functionality for advertisers and marketers to understand search behavior, and adds some cool new features like a world heat map to graphically display search volume and regional interest.
Like Google Trends, marketers can just type in a search term to see search volume patterns over time, as well as the top related and rising searches. Users will also have the ability to compare search volume trends across multiple search terms, categories (commonly referred to as verticals), geographic regions, or specific time ranges.
Say for instance a marketer enters the search term “apple”. They'll notice that the majority of top related and rising searches are associated with the brand Apple. But Google Insights supposedly helps filter that out. Google Insights for Search allows marketers to filter this kind of query by the Food & Drink category, resulting in a dramatically different view of search volume trends and related searches of apple, the fruit. The filter can also also be used to compare search terms with the category (for example, apple compared to the Food & Drink category).
The apple example should just get the ideas flowing. Google expects marketers who love Trends, to fall in love all over again with Google Insights for Search.
Google is looking for feedback on their new tool. To check it out get started at the Google Insights for Search homepage. You'll need to sign into your Google account to see numbers or download results to a spreadsheet. You can also take a look at more examples of how you can use Google Insights for Search.
Elan Dekel and Niv Efron have also stepped up the Google soapbox to talk about another new tool for Google Trend fans. The company just launched Google Insights for Search, a new product designed with the advertiser in mind. It provides more flexibility and functionality for advertisers and marketers to understand search behavior, and adds some cool new features like a world heat map to graphically display search volume and regional interest.
Like Google Trends, marketers can just type in a search term to see search volume patterns over time, as well as the top related and rising searches. Users will also have the ability to compare search volume trends across multiple search terms, categories (commonly referred to as verticals), geographic regions, or specific time ranges.
Say for instance a marketer enters the search term “apple”. They'll notice that the majority of top related and rising searches are associated with the brand Apple. But Google Insights supposedly helps filter that out. Google Insights for Search allows marketers to filter this kind of query by the Food & Drink category, resulting in a dramatically different view of search volume trends and related searches of apple, the fruit. The filter can also also be used to compare search terms with the category (for example, apple compared to the Food & Drink category).
The apple example should just get the ideas flowing. Google expects marketers who love Trends, to fall in love all over again with Google Insights for Search.
Google is looking for feedback on their new tool. To check it out get started at the Google Insights for Search homepage. You'll need to sign into your Google account to see numbers or download results to a spreadsheet. You can also take a look at more examples of how you can use Google Insights for Search.
