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17/06/08

They’re angry. Worse, they’re not taking last month’s controversial changes to brand keyword bidding lightly. Google realizes it’s got a massive legal battle on its hands and they’re taking immediate action to fight it off.

Google has set up meetings with some of the leading UK brands. The brands will meet with the search engine giant as the company seeks to fight off legal action. Google is set to hold the talks over last month's controversial changes to brand keyword bidding.

Google’s decision to allow brands to bid on the keyword terms of their rivals has had quite an impact on the market and so the company has invited key brands to a meeting in order to discuss the affect of that decision.

According to reports, Google is keen to demonstrate the positive impact the changes have had on traffic volumes and to address concerns over the cost-per-click inflation.

Some brands have seen keyword rates skyrocket after the decision took affect in early May. Reports of a lawsuit from a combined group of brands and news of Teletext’s threat of legal action against Directline Holidays have also seemed to spur the meeting.

Last month Teletext said it would take legal action against Directline Holidays to prohibit the company from bidding on its brand terms.

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