New features coming to the Google content network
Not eveyone will want the features, so those who want to can opt out of a single cookie for both DoubleClick ad serving and the Google content network with one click.
Users who have already opted out of the DoubleClick cookie won't have to go back and repeat the process. If they've already opted out, the opt-out will also automatically apply to the Google content network.
Advertisers who haven't made up their minds about the cookie and Google's DoubleClick integration don't have to worry. Google says the cookie is simply a convenience. DoubleClick advertisers and publishers who do want to take advantage of the option don't have to make changes on their websites. Google will continue to integrate DoubleClick and make necessary changes without requiring advertisers to do anything unless they want to change their current use.
Frequency capping, better reach and frequency reporting and view-through conversions are some of the features advertisers will be able to take advantage of before too much longer.
Check the official Google Blog for details, but the launches are expected to be be rolled out over the next several months.
Google also has an updated program policy that covers data usage related to the launch of the new features.
Google said it hopes marketers will be able to meet their ROI goals by concentrating their ad impressions on the best inventory at the most relevant time. Privacy won’t be lost even though the data will be more specific.
