Web food advertising

Research done by a global obesity taskforce has found that self regulation in food and beverage marketing is failing to curb obesity in children.

Research done by a global obesity taskforce has found that self regulation in food and beverage marketing is failing to curb obesity in children.

Although stricter standards have reduced the impact of marketing through traditional channels such as television and print advertising; the research found that companies are bypassing them using online marketing.

"Viral marketing downloads and links from 'advergames' to corporate Web sites were against the spirit of the self-regulation system's provisions," researchers at Britain's Middlesex University said.

The taskforce did have to concede however that regulating Web content would represent a much tougher task.

You can read more about food advertising on the Internet at Reuters.