Publishing well-written, original articles online will supercharge your marketing efforts and create large numbers of links back to your site. This in turn can improve your search engine rankings and overall web traffic. Compared to press releases, articles tend to remain online for longer, and may be replicated across many sites. This can be very effective as part of your overall SEM strategy.
Our online PR service includes optimisation and distribution of an article, press release or other viral material that you supply. We will ensure that by submitting your material in exactly the right way you will benefit from “deep links” to your site, where your article will point to specific pages, vastly improving your search engine rankings.
Post distribution, our advanced tracking software will ensure that meaningful statistics are fed back to you, in order to assist with monitoring results and ROI.
Why use Online PR?
Get your press releases in front of a vast and well targeted online audience:
- 98% of journalists go online daily
- 92% use the web for article research
- 81% search for material for inclusion in their media outlet
- 76% search to find industry experts and new sources
- 73% go online to find press releases
