Podcasting is a great way to communicate regularly with your customers and prospects. Once signed up, their computer will automatically download the latest version of your audio broadcast as soon as it’s released – we recommend on a weekly or monthly basis - so you can keep them updated with latest information such as news, interviews, education, product reviews and special offers.
Podcasts are the perfect way to reach net savvy users with high disposable incomes. They are twice as likely to have an income over £50,000, 36% more likely to have made an online purchase and spend 50% more time online than non-podcast users.
Podcasts are also open to all as they can be listened to on the move, on MP3 players, such as iPods and certain mobile phones, at home or in the office on a PC or Mac running iTunes.
You may wish to charge for your podcast if there is valuable information within there or distribute for free as a branding exercise. Create interesting content and you can see subscriber numbers balloon as people recommend the podcast to friends and your marketing efforts take effect.
At Refreshed Media, our experts can help from scripting and production of your podcast to post-production marketing to drive subscribers. Production can include the services of a professional voiceover, royalty free music and audio editing – basically all the technical know-how to create a professional sounding regular podcast, making it easy for you to make it happen.
