Bank of Ireland
Viral flash game, email campaign
One of our latest viral campaigns was to promote Bank of Ireland Mortgages among its key target audience of brokers. With the recent credit crisis, they wanted to reassure their brokers that they would continue to support them and carry on providing them with excellent service. The game was also designed to raise awareness of the up and coming Financial Advisor Awards.
Results
The game was aimed at a niche audience of 15,000 mortgage brokers. An emailer was sent promoting the game and 8,000 brokers went on to play. In a client survey the brokers described this as one of the most successful and popular marketing campaigns executed in 2008.
www.penguinrescue.co.uk