BBC Radio 1
Interactive video campaign
BBC Radio 1
www.bbc.co.uk/radio1/money/2009/scottgame.shtml
Refreshed Media have been working closely with The BBC to produce an interactive video to promote financial awareness.
The video is a key part of Radio 1’s “money matters” campaign, and challenges website visitor’s skills in different situations such as buying a car or a holiday. With the current economic climate, these light hearted clips underpin a very serious message of the need to be financially aware, and DJ talent Scott Mills and Tim Westwood headed the campaign to engage the core 16-24 year old audience.
Results
In the first morning alone, over 1,200 people had viewed the video from the Radio 1 website.