Bowlplex

Bowlplex - national bowling entertainement centres

Bowlplex have 16 entertainment centres throughout the UK from Portsmouth to Glasgow. Established in 1976, Bowlplex is a well establish company and was recently awarded a top 100 fastest growing UK company award. Their appeal is in their positioning as entertainment centres rather than simply bowling alleys. Each centre has facilities such as a Sports Bar, American Pool and a Video World Arcade.

Bowling is a popular activity but Bowlplex found their centres were overwhelmed at certain peak periods throughout the day, therefore Bowlplex required a campaign to help even out the flow of customers through peak and off peak periods.

Results
The Refreshed creative team designed newsletter templates enabling Bowlplex to change the details to suit each campaign. We also developed a targeted email list for Bowlplex, based on both geographical and demographical relevance to ensure maximum return on investment.