Flexxilease

Flexxilease - national leasing company
http://www.flexxilease.co.uk/

With a large proportion of car leasing sales obtained from online enquires and a high degree of competition, Flexxilease required an online marketing strategy to make them stand out from the crowd.

They needed to increase the conversion rate of customers visiting their website into customers taking out a vehicle lease contracts, whilst also increasing greater brand and product awareness.

Refreshed Media immediately set to work creating a new look website with all the features and capabilities necessary for such a market leader. The homepage now showcases the range of vehicles available to lease with full details and specifications available at the touch of a button as well as the monthly hire cost.

Refreshed have also designed banner campaigns for Flexxilease to highlight different offers or events such as a Valentine’s Day promotion. And a successful pay per click campaign ensured first page appearance on the relevant Google sponsored listings.

Results

• An easy to navigate, intuitive website with great features, design and details.
• Doubled conversions over the course of 1 year.
• Reduced the average cost-per-click by around 40-45%.
• The campaigns are now generating conversions at £43 less per conversion!