RM
Viral flash game
RM - Leading UK education ICT provider
www.laptopdrop.co.uk
In November 2007 RM launched their new and improved notebook the RM Mobile One, specifically designed for the demanding school classroom environment. Features such as a rubber bumper plate, anti-trip power cable and a sturdy magnesium alloy lid, makes this one hard notebook to break!
RM required a method of promoting the RM Mobile One that would highlight its unique features, draw people to the website and encourage sales.
Refreshed created the viral game in which a laptop is thrown out of the top floor window of a school and the player must bat the laptop as far as possible. The player’s score is then recorded on a high score table where they are shared with friends who can also be invited to play the game. The game was also developed into a Facebook application to ensure maximum exposure and brand awareness for RM.
Results
Laptop Drop proved extremely popular within the desired target market and has seen a total of over 60,000 games played since launch. The game has also been promoted virally though Facebook with over 3000 entries to the high score tables.
www.laptopdrop.co.uk
In November 2007 RM launched their new and improved notebook the RM Mobile One, specifically designed for the demanding school classroom environment. Features such as a rubber bumper plate, anti-trip power cable and a sturdy magnesium alloy lid, makes this one hard notebook to break!
RM required a method of promoting the RM Mobile One that would highlight its unique features, draw people to the website and encourage sales.
Refreshed created the viral game in which a laptop is thrown out of the top floor window of a school and the player must bat the laptop as far as possible. The player’s score is then recorded on a high score table where they are shared with friends who can also be invited to play the game. The game was also developed into a Facebook application to ensure maximum exposure and brand awareness for RM.
Results
Laptop Drop proved extremely popular within the desired target market and has seen a total of over 60,000 games played since launch. The game has also been promoted virally though Facebook with over 3000 entries to the high score tables.
Lucy Heneghan – RM Senior Marketing Executive
‘We are delighted with the success of this viral, it’s really caused a buzz on our website, at events and on ICT education forums. The amazing results clearly show the Refreshed team devised a campaign that really engaged with our target audience.