
Simply Pleasure
Simply Pleasure - Online adult toy store
www.simplypleasure.com
Simply Pleasure has 40 Adult Sex Shops across the UK selling a wide range of products to a varied target audience. Online retail is the most effective media to market Simply Pleasure. From the start their main objective was to build Simply Pleasures online presence. In order to do this successfully, an integrated approach was maintained throughout the project to ensure continuity and strong messaging. Our Pay Per Click and SEO specialists developed strategies to ensure the right traffic would find their site while our development team created a fully functional, user friendly ecommerce system.
Results
Website - Refreshed created a new animation for their online logo to accurately portray Simply Pleasure’s positioning in the market. The new site now looks stunning and appeals perfectly to their demographic targeting.
SEO - Since implementing the SEO strategy, visits from Google’s unpaid listings increased by 116% within the first six months.
PPC - In a hyper-competitive search marketing industry sector we have achieved:
• Increased conversion rates by over 200%
• Decreased their cost per sale from £120 to £16