Southampton Solent University

SEO

Southampton Solent University
www.solent.ac.uk

Southampton Solent University were looking to increase their traffic from undergraduates looking for university courses. Refreshed Media began by optimising the Solent University website for “degree” keyword combinations for their course names, for example, “marketing degrees”, “photography degree courses” etc.

Refreshed Media helped the team at Southampton Solent University restructure the undergraduate section on the site, write optimised content for course category pages and helped the university create linkable popular content on the site.  Relevant links from related sites to each course page were also added.

Results

Southampton Solent University vastly increased their presence on the Google Search Engine Results Pages (SERPs) and tripled organic traffic to their site within 1 year.

“Within 10 months, their SEO team helped us to achieve high rankings for over 300 new course keywords, and helped to treble our organic traffic. We're delighted with the results! Not only have Refreshed Media generated more traffic to the site, but they have also helped us to understand more about our visitors through insightful usability and analytical studies too."

Bhavesh Joshi, Customer Relationship Manager, Southampton Solent University