Tango

In a period of massive competition within the UK soft drink market there are many different brands for the consumer to choose from. The trick is to stand out from the crowd which, in the past, Tango has done very successfully.

Tango decided it was time for a change, starting from within. They wanted to cause a stir and begin a revival of their brand internally. The purpose was to remind their team how exciting Tango is and re-ignite the passion of everyone involved with the brand.

This is where we came in...from the outset, it was obvious that any Tango marketing whether internal or external had to be fun and a little bit cheeky. Our creative team set to work and developed the Tango flash screensaver game.

The Tango game appears as a screensaver and players must then ‘collect’ as many good fruit as possible by clicking the screen. Bad fruit clicked on results in a deduction of points. The good fruit/bad fruit concept was used to reinforce the fact that Tango doesn’t have any artificial flavourings or additives.

Results
The Tango team are delighted with the screensaver, they are looking to continue working with Refreshed in the future - watch this space!