PPC marketing (pay per click marketing) allows you to bid on the phrases your customers use when they search for your products in search engines such as Google, but you only pay per click when they come through to your website. PPC marketing is truly is a pay-for-performance advertising medium.
Pay Per Click PPC marketing continues to experience huge growth, and is part of any good online marketing strategy. PPC has now overtaken most 'traditional' advertising and the trend is still continuing, with Google announcing further increased revenues in Q4 2008. This form of marketing is certainly here to stay, and looks set to increase during the recession.
Google now accounts for 90% of all UK search traffic, and we can deliver targeted traffic through both Google's Adwords search and content network to get maximum exposure for your pay per click search marketing campaign. We can also set up your campaign to generate clicks from other networks including MSN and Yahoo! if you require.
Why use a Pay Per Click PPC marketing agency?
Wasting budget is very easy with PPC marketing. Our PPC consultants are well experienced in large campaign budgets running over multiple search networks and this daily exposure helps them optimise your budget and avoid costly mistakes. Also, having a team on-hand removes the problems of your staff being away from the office and keeps the PPC marketing campaign running smoothly.
Our experienced PPC team are qualified Google Adwords Professionals who boast years of industry experience, so they know the tips and tricks to run PPC management effectively, lower the CPC (amount you pay per click) and increase return on investment. They also work with the latest pay per click bid management technology.
Refreshed Media is a Google Adwords qualified company, which we consider an essential stamp of confidence as Google have made checks on our pay per click consultants and ensured we have successfully managed a large volume of PPC campaigns. Changes in Google's technology happen regularly, so it's important you have a team at the helm who keep up with the latest pay per click industry techniques.
Whilst Google now offer many automated functions from their Adwords control center, or even to have one of their consultants optimise your campaign if your spend is high enough, be aware that their objective is to increase your spend. Having your pay per click management from a qualified agency allows true independance, and you can monitor the results with our regular PPC campaign reporting.
