What is Pay Per Click Advertising?
Pay Per Click advertising is an effective and targeted form of online advertising. PPC allows you to drive down costs by only paying when interested visitors actually click through to your website.
Why should I use Pay Per Click Advertising?
Increase the number of website visits from very targeted searchers. You can't really get more targeted than a visitor typing in what you want them to type in, to find your site.
Instant results – where as SEO takes 3-6 months to achieve optimum results, you can start receiving new PPC website traffic from the day we setup the campaign and ‘go live’.
Budgetary control – we agree a monthly spend limit for you to spend on traffic. Like having a tap of traffic to turn on and off to your site.
Bespoke copy – multiple adverts and many keywords are used (often thousands), and text for each advert is designed around your marketing message and with a call to action.
Control the advert position – a combination of our software systems, and management expertise help to keep your adverts where you want them, control that is not available with SEO.
Set the landing page – delivering customers direct to the most relevant page of your site is proven to improve conversion rates, so we recommend the most appropriate landing page for each advert, or quote to build any additional pages as required
Cost effective – your adverts appearing in the search listings is free, you only pay when a visitor clicks on an advert and arrives on your website
Measurable – our reports demonstrate the effectiveness of your campaign, and if a small unobtrusive piece of tracking code can be placed on your website, we can accurately record the number of "conversions", i.e. visitors who arrived through the PPC adverts who placed orders, made enquiries or signed up for an account or newsletter subscription
Why use an experienced PPC agency?
Wasting budget is very easy with Pay Per Click marketing. Our consultants’ vast experience helps remove this risk and optimise your budget, bringing you more website visitors and conversions per £, and avoiding costly mistakes. They will use numerous advanced management techniques as appropriate, which include:
- In-depth keyword mining and research to construct and effective, long-tail list of key words and combinations... without compromising the quality of the campaign
- Expert ad copy creation and landing page creation or recommendation
- Ongoing optimisation, e.g. testing alternative adverts, monitoring conversions, removing, adding and editing keywords and ad copy
- Bid management software - enabling your campaigns to be managed and checked 24 hours a day, 7 days a week
Find out how our experienced PPC team can get you the results you want - fast.