Search Engine Optimisation (SEO) is a structured process that is followed for all of our search clients, no matter what vertical they operate in. It is focused around achieving the best search engine results in all 3 major engines - Google, Yahoo! and MSN:
1. SEO keyword research
Our SEO consultant gets to understand your business, products and objectives then researches live search engine data to determine the best value keywords to focus the campaign around - that's the ones that most people search on but the least number of competitors compete on.
2. Website amends
For SEO to work, your website must be technically built to specific standards. If we're working on your existing website we'll check the technical build and either make changes or provide consultancy to your existing website developers to carry out the amends. If we are building your new website, these amends will be made part of the initial build - which is why SEO is worth considering at an early stage.
Once we are happy the website is structually well built, the next most important SEO factor is the content. Using the SEO keyword research in stage 1, we make recomendations for specific pages required, and text that is required to optimise the site around the agreed keywords. This includes META data, such as the TITLE and DESCRIPTION tags, which still hold a reasonable amount of SEO value.
3. SEO link building
Once the website is SEO optimised and live on the Internet, the next most important factor is ongoing link building. The search engines, especially Google, consider each link pointing to your site a vote of confidence (providing it is not from a bad neighbourhood!). This critical part of the SEO process is to increase the volume and quality of links pointing at various pages within your site in a natural fashion, and optimising the anchor text is a key part of this.
We will propose a bespoke SEO link building programme for you, and this may include online press release distribution and social media marketing as well as more traditional forms of link building.
4.Content updates
Search engines such as Google love fresh content! To help your website become established as an authority site, it is important to add fresh and unique content on an ongoing basis.
Press releases, relevant articles, news stories, new products and reviews are all ways of carrying out this critical SEO task. You can commit to carrying it out yourself, or engage us to work on it as part of the search engine optimisation process.
5. SEO reporting
SEO reports are produced on a monthly basis and detail your positions in the major search engines on the agreed campaign keyphrases. If we have any specific SEO recommendations on current or future strategy, we will include these also.
Search engine optimisation good practice suggests that for a new website, results will be achieved in 6 to 9 months after the site goes live and the link building begins. Google increases the value of links over time as a security precaution, and this is a major factor in this delay.
